PaintSwipe
- Start
- Address or photo
- Preview
- Automatic AI exterior
- Colors
- 6,800+ across SW, BM + HGTV Home
- Lead
- The painter owns it
- Where
- Your domain and brand
Address in. House painted. Project context ready.
A painter-branded exterior visualization path. Your customer explores directional color options and builds useful estimate context under your brand.
Managed installation Directional exterior previews $2,500 setup + $599/mo
BeforeAfter
The Wedge
Give color-curious homeowners a useful first step before the estimate request.
We audited the top-rated painters in the top 5 US markets. Here's what we found.
83
Top painters audited
95%
Have NO visualizer
4 of 4
With a "tool" just link to Sherwin-Williams
$138.38
Median paid painting lead in 2025 search ads
Paid-search benchmark: LocaliQ/WordStream 2025 Home Services Search Ads Benchmarks, based on 3,211 U.S. campaigns (April 2024–March 2025). Paint and painting median CPC: $13.74; median conversion rate: 10.80%; median CPL: $138.38. PaintSwipe-specific lift has not yet been established by a controlled customer study.
Verified: A reviewed painter website linked its color-visualizer visitors away to a manufacturer experience, moving the homeowner outside the painter's website journey.
PaintSwipe changes the path. The visual experience stays on the painter's website and can build a structured project card under the painter's brand. Delivery is connected only to an approved destination after consent/data review and a labeled read-back test.
Founder proof: Dad confirmed that an initial real painting-company use has already produced one PaintSwipe lead. That is one observed result—not a promise of lead volume, conversion lift, or revenue.
PaintSwipe changes the path. The visual experience stays on the painter's website and can build a structured project card under the painter's brand. Delivery is connected only to an approved destination after consent/data review and a labeled read-back test.
Founder proof: Dad confirmed that an initial real painting-company use has already produced one PaintSwipe lead. That is one observed result—not a promise of lead volume, conversion lift, or revenue.
Their tools sell paint. PaintSwipe sells the painter.
The big difference is not another color picker. It is who owns the customer journey when a homeowner is ready to imagine—and buy—a paint job.
| Tool | Start from a street address | Automatic house preview | Cross-brand color library | Designed to deliver the painter's lead | Lives on the painter's website |
|---|---|---|---|---|---|
| PaintSwipe | Yes—address or photo | AI exterior preview | 6,800+ SW + BM + HGTV Home colors | Yes—the painter owns it | Yes—your domain and brand |
| Sherwin-Williams ColorSnap | Photo or sample scene | Select paint areas | Sherwin-Williams only | Brand/store journey | SW site or app |
| Benjamin Moore Personal Color Viewer | Photo or sample scene | Select paint areas | Benjamin Moore only | Brand/store journey | BM site |
| Home Depot / Lowe's apps | Photo upload | Select paint areas | Retailer-carried brands | Retail store journey | Retailer site or app |
| HOVER | Multiple exterior photos | 3D property model | Manufacturer catalogs | Remodel/measurement workflow | HOVER platform |
Sherwin-Williams ColorSnap
- Start
- Photo or sample scene
- Preview
- Select paint areas
- Colors
- Sherwin-Williams
- Outcome
- Brand/store journey
- Where
- SW site or app
Benjamin Moore
- Start
- Photo or sample scene
- Preview
- Select paint areas
- Colors
- Benjamin Moore
- Outcome
- Brand/store journey
- Where
- BM site
Home Depot / Lowe's
- Start
- Photo upload
- Preview
- Select paint areas
- Colors
- Retailer-carried brands
- Outcome
- Retail store journey
- Where
- Retailer site or app
HOVER
- Start
- Multiple exterior photos
- Preview
- 3D property model
- Colors
- Manufacturer catalogs
- Outcome
- Remodel/measurement workflow
- Where
- HOVER platform
Address in. Customer stays with you.
PaintSwipe is not a handoff to a paint company or retailer. It is a branded sales experience on the painter's own website.
1
Lowest-friction start
Homeowners can begin with an address and use a photo when Street View is not suitable.
2
Built for the painter
The approved project-card fields can be mapped to the painting company's chosen destination after consent/data review and a labeled delivery test.
3
One branded customer journey
The visualizer, palette, and lead form live together on the painter's own domain.
Comparison reflects publicly available consumer product paths reviewed in August 2026. Vendor features can change. PaintSwipe is independent and is not affiliated with the brands named above.
How it works
Three steps. Twenty seconds. A better start for the estimate conversation.
1
Homeowner starts with an address or photo
On your website. When suitable address imagery is available, they confirm the property view; otherwise they use the visible photo or sample fallback.
2
They pick colors
A searchable cross-brand color library supports siding, trim, door, and shutter directions. On-screen color is directional and final choices require current manufacturer references, physical samples, and onsite confirmation.
3
Project context is ready
Name · phone · email · address · selected color direction — useful context for a specific follow-up conversation.
See It Live
Try your own address. See your house painted right now.
Below is the working PaintSwipe demonstration. The managed version is installed on the painter's approved website placement and branded for that business.
PaintSwipe pricing
One managed exterior install. One clear price.
PaintSwipe is installed around one painter's website and approved follow-up workflow. No free trial, fake scarcity, or territory promise.
APPROVED PRICE
Managed Exterior Install
$599/mo
+ $2,500 one-time website installation and setup
- One painter-branded exterior website placement
- Address or photo start with visible fallback
- Body/siding, trim, front door, and shutters
- Project-card mapping to one approved destination
- One labeled read-back before production routing
- Remote setup and one staff walkthrough
- Measured operating review
Finalized in writing
Before activation
- Term and billing start event
- Monthly preview allowance and overage handling
- Support response target
- Cancellation and rollback timing
- Approved destination and data terms
Taxes are additional where applicable. No guaranteed lead volume, conversion lift, revenue, territory, or exclusivity. On-screen colors are directional—confirm with a physical sample and onsite review before final purchase.
Product roadmap
Exterior first. A platform built to expand carefully.
The approved offer covers the verified exterior workflow. Interior and warehouse remain roadmap concepts and are not included or promised.
✓ LIVE
Exterior — houses
Address-in Street View recolor on RTX 5090. 6,800+ colors (SW + BM + HGTV Home), 4 surfaces, drag-to-aim viewer. Proven at 4-hitech.info/paintcolor
ROADMAP
Interior — rooms
Concept work only. Not included in the current PaintSwipe offer and no ship date is promised.
ROADMAP
Warehouse / commercial
Concept work only. Not included in the current PaintSwipe offer and no ship date is promised.
Answers
Frequently asked questions
The stuff painters actually ask on the first call.
What is PaintSwipe?
PaintSwipe is a managed exterior visualization and project-card workflow installed on a painting contractor's website. A homeowner begins with an address or photo, confirms a usable image, explores directional color options, and builds estimate context under the painter's brand.
How is PaintSwipe different from Sherwin-Williams' or Benjamin Moore's visualizer?
Sherwin-Williams and Benjamin Moore each provide visualizers inside their own brand ecosystems. PaintSwipe combines address-or-photo entry, a cross-brand color library, a painter-branded website experience, and structured project-card context. Production delivery requires one approved destination and a labeled read-back test.
How many paint colors does PaintSwipe include?
The current exterior workflow presents a searchable cross-brand color library. On-screen colors are directional digital approximations; confirm final selections with current manufacturer references, product/base and sheen requirements, physical samples, and onsite review.
How much does PaintSwipe cost for a painting contractor?
The approved PaintSwipe price is $2,500 one-time website installation and setup + $599/month. Taxes and final term, allowance, support, cancellation, destination, and data terms are confirmed in writing.
Does PaintSwipe pricing include territory exclusivity?
No territory or exclusivity is included in the approved price. Any territory term would require separate written approval.
Do you offer a free trial?
No free trial is included in the approved offer. A private walkthrough and any labeled destination test require separate approval.
Where does the customer's lead go?
Production routing is configured only to one approved destination after a labeled test-card read-back and consent/data review. Until then, do not assume inbox or CRM delivery is active.
Does PaintSwipe work for interior and commercial painting too?
The current PaintSwipe offer covers the verified exterior workflow. Interior and warehouse concepts are roadmap work and are not included or promised in the approved offer.
How do I book a demo?
Click Book a Demo to open a pre-filled email. A live demo takes about 15 minutes and includes a walkthrough using a real address or approved photo the painter selects.
Is PaintSwipe affiliated with Sherwin-Williams, Benjamin Moore, or HGTV Home?
No. PaintSwipe is an independent product. Color names, numbers, and hex values are used nominatively (as facts) to identify which real paint colors are being previewed. On-screen colors are digital approximations — final purchases should be confirmed against a physical color sample.
See whether PaintSwipe fits your sales workflow.
$2,500 setup + $599/month. Bring one exterior house photo and the exact website path and destination your team actually uses; final scope and activation terms are confirmed in writing.